SLAM’s Service Leadership & Management Curriculum Framework is based upon seven core beliefs about leadership, service, and service leadership. Po Chung intuited and refined the core beliefs since leaving the helm of DHL. Each core belief corresponds to a significant paradigm shift in a frame of reference that stakeholders must embrace and internalize before Hong Kong will achieve its rightful status as the Global Fount of Service Leadership.

The Framework contains essential content, skill, value and attitude stands and intended learning outcomes for each core belief.

Core Belief 6 –

Service leadership is the world’s oldest, most competitive, and longest surviving business model.

The Service Leadership and Management (SLAM) Framework is based on an unproven assertion that collaborative service-focused thinking and action is the world’s oldest and longest surviving competitive group model. That is, in the Pleistocene environment of evolutionary adaptation (Tooby & Cosmides, 2005[11]) humans evolved innate moral intuitions (Haidt & Josephs, 2004[12]) and instinctive service propensities that tend to motivate behaviors that increase individual fitness and the competitiveness, fitness, and enhanced survivability of cooperative groups (Sober & Wilson, 1998[13]).

According to Po Chung:

During the industrial age, goods-focused thinking and goods-based business models significantly eclipsed the value of service-focused thinking and service-focused behavior. This in turn contributed to the undermining and overriding of innate moral intuitions[12]. The result is the current human tendency to not think about or to not consider how one’s character and caring social disposition might influence another’s judgments about the quality of one’s service propositions, service behavior, and leadership effectiveness.

Chung further asserts that, the process of globalization and the creation of international service value chains, many of which originate or link through Hong Kong, is reestablishing the critical importance of service-focused thinking and behavior and the need for university graduates to possess relevant character strengths and caring social disposition.



Tooby, John and Cosmides, Leda (2005). “Conceptual Foundations of Evolutionary Psychology.” In: Buss, David (Ed.) The Handbook of Evolutionary Psychology. Hoboken, NJ: Wiley


Haidt, J. and Josephs, C., (2004). “Intuitive Ethics: How Innately Prepared Intuitions Generate Culturally Variable Virtues,” Daedalus, Fall.


Sober, Elliott and Wilson, David S. (1998). Unto Others. Harvard University Press.